【The Art of Fermentation vol.9】
Why Are We So Addicted to “Mala”?
The Magic of Fermentation Behind the Numbing Heat.
”It’s fiery! It’s numbing! …Yet, I can’t stop eating!”
Have you ever experienced that irresistible craving once you get a taste?
That craving is born from the world of “Mala” (麻辣), originating in Sichuan, China.
■ Two Sensations: “Ma” (Numbness) and “La” (Spiciness)
The word “Mala” combines two completely different sensory experiences:
”Ma” (麻) = Numbness
The star here is Sichuan pepper (Hua Jiao). With a refreshing, citrusy aroma, it leaves a pleasant, tingling numbness on the tip of your tongue.
”La” (辣) = Spiciness
Led by fiery chili peppers, this heat warms you from the inside out and brings on a refreshing, sweat-inducing burn.
In fact, the brain registers “spice and tingling numbness” not as basic tastes, but as a form of “pain sensation.”
To soothe this sensation, the brain releases endorphins (the pleasure hormone)—leaving us with the unforgettable urge: “It hurts, but it feels so good, and I want more!”
■ Beyond Heat: The Power of Fermented “Doubanjiang”
However, a great bowl of ramen can’t be made with raw spices alone.
If it were only spicy and numbing, your palate would quickly fatigue before you could ever finish the soup.
The unsung hero that harmonizes this wild heat and turns it into deep, craveable richness is the traditional fermented seasoning: “Doubanjiang” (Chili Bean Paste).
Slowly aged and fermented over time with broad beans, chili peppers, and salt, it develops an intense umami packed with amino acids.
Because this fermented depth anchors the base of the broth, the Sichuan pepper stays vibrant, and the fiery chili heat transforms into pure, satisfying flavor.
”Exciting Heat” × “Fermented Umami”
It is this thoughtful balance that makes you want to savor every single drop of broth.
【Weekly Recommendations】
Come and treat yourself to this ultimate sensation of spiced heat woven with rich fermented goodness!
🌶️ MALA SERIES LINEUP
Mala Ramen (Soup): 130 THB
Mala Soupless Noodles (Dry): 130 THB
Miso Mala Ramen (Soup): 140 THB
Miso Mala Soupless Noodles (Dry): 140 THB
An electrifying tingle from premium Sichuan peppers
Fiery warmth from selected chilis
Deep, savory umami rising from aged doubanjiang and rich miso
Take a single bite, and the exhilarating kick will awaken your senses.
Choose between the “Soup” style for a hot, refreshing, sweat-inducing broth, or the “Dry” style, where rich sauce and bold spices cling directly to chewy noodles.
Which style will you choose today? We look forward to welcoming you!
【The Art of Fermentation vol.9】 “Mala”
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